Knowledge is the Best Treat for Your Pet
Our mission is to empower pet owners with the knowledge and tools needed to make informed decisions about their pets’ nutrition. We believe that every pet deserves the best possible diet tailored to their unique needs, and we are dedicated to providing the education and resources necessary to achieve this goal.
In a market flooded with pet food options, it can be hard to find the best. Our goal is to provide clear, evidence-based information on the benefits and drawbacks of various pet foods. By understanding nutritional content, sourcing, and quality, pet owners can make informed choices that support their pets’ long-term health and well-being.
The Chapters is your go-to resource for in-depth articles on various aspects of pet nutrition and care. Here, you’ll find comprehensive guides on topics like understanding different types of pet food, navigating dietary choices, and addressing specific health concerns.
Each chapter is crafted to provide clear, science-based information, helping you make informed decisions for your pet’s well-being. Expect a blend of expert insights, practical tips, and actionable advice tailored to meet the needs of pet owners seeking reliable knowledge.
Featured Chapters
A Full Guide to Pet Allergies
Identifying Triggers and Finding Solutions for a Healthier, Happier Pet
What Is the Best Pet Food
Discovering the Perfect Balance Between What You Want, What Your Pet Loves, and What Works
Tools
Pet Food Quiz
Not sure which type of food is best for your pet? Take our quick quiz to find out! We’ll guide you through a few simple questions and recommend whether kibble, wet, raw, or other options suit your pet’s needs and your preferences.
Nutrient Calculator
Labels show percentages—but what does your pet actually eat? Use our calculator to convert those percentages into real grams of nutrients per portion. Great for comparing two foods side by side.
What people are saying
“I finally understand what all those percentages mean—this site explains it so well! The quiz was quick and surprisingly fun, and it actually helped me choose better food for my dog.”
Emily Carter
Vancouver, BC
Training for Pet Store Teams
bloom /loop is our dedicated training platform for staff in independent pet stores.
It covers pet nutrition, product expertise, and customer service — all tailored to real-world retail.
Stronger pet retail education means better help at the counter and healthier pets at home.